Webinar: 5 Tips To Nail Your 2016 Marketing Plan


2016 marketing planning is upon us so we’re going to go over five essential tips to getting this right. Nadim Hossain, CEO and Co-Founder of BrightFunnel and Damon Waldron, Director of Demand Generation for BrightFunnel will share how they think about this process and some easy steps you may be missing.

In this webinar we’ll cover:

  • How to align the Marketing plan with company goals and how to fight for more budget if needed.
  • How to show Marketing’s impact throughout your funnel.
  • How to get a truly accurate representation of historical campaign and channel performance so you can plan confidently.
  • Overcoming data and operational challenges that may make your historical data picture cloudy.

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