There’s no shortage of excitement here at BrightFunnel and today, we’re pleased to announce that we’ve secured a $2.5 million Series Seed investment to fuel product development of our industry-first predictive analytics cloud for B2B Marketers.

The news comes hot on the heels of an incredible year, where we’ve been able to help our customers—data-driven marketers like HootSuite, Nimble Storage, and ServiceMax—finally connect the dots between marketing and revenue.

Through multi-touch attribution and intelligent forecasting, B2B marketers can now understand the revenue impact of every decision, and align marketing plans with business priorities. To celebrate today’s big news, we’re pleased to share with you a brand infographic, demonstrating how our predictive analytics cloud helps marketers throughout the B2B buyers’ journey:


Click to enlarge infographic.

Many thanks are due to our clients, investors, and all who’ve been along with us for the ride so far! Keep your eyes peeled for more exciting news soon and, in the meantime, read more about what we’ve been up to at BrightFunnel (and what our clients have to say) in the official press release.