Marketing’s biggest and most exciting event of the year—Marketo Summit—is fast approaching, and we, at BrightFunnel, are getting ready to rock n’ roll at this year’s conference. Our swag bags are packed and ready, our session schedules are planned, and we’re ready to drop some serious multi-touch attribution knowledge at the show.

What are we most excited about at this year’s Summit? Below, we’ve listed five reasons why we’re especially pumped for the event:

1. Summit is Back in SF, Baby!

While we enjoyed spending a week in sunny Las Vegas for last year’s conference, there’s no place like home—and for us, home is beautiful San Francisco. The bridges! The Victorians! The food! The wine! We love our fair city and are happy to share our favorite sights around the Moscone Center, like Union Square, the Bay Bridge, and the Ferry Building, with everyone else who’s attending.

2. Tracking Marketing Metrics in “The Funnel Forest”

This year, we decided to have a little more fun with our booth by turning it into an interactive experience. Visitors who stop by will get the chance to color, sign, or add a message to our “Funnel Forest”, featuring our Funnel Fox and friends. We’ll even have Funnel Forest coloring books that you can take home for yourself or your kids! Come say hi at Booth S447, grab a Sharpie and some swag, and learn how to track important marketing metrics through the Funnel Forest.

3. Chillin’ at Jillian’s

If you need to find a comfortable spot to rest your feet during the show—away from the hustle and bustle at Moscone—come join our team across the street! We’re sponsoring an exciting ABM Central event, hosted at Jillian’s on the corner of 4th and Howard Street, on Monday the 24th and Tuesday the 25th from 8 a.m.-5 p.m. Stop by and you’ll get the chance to learn how to step up your ABM game, recharge with a latte, and network with like-minded marketers.

4. Hearing from Our Favorite Revenue Rockstars

From James Corden’s keynote (Marketo Summit karaoke, anyone??) to Jill Rowley’s Social Selling presentation on Monday the 24th @ 11:30 a.m., our calendars have been filling up quickly as we plan for all the great sessions we want to attend. We’re expecting to learn a lot about what’s happening in content, customer marketing, AI, digital, and much more, from a lot of intelligent, well-respected thoughts leaders. And we can’t wait.

5. Pre-Party Primping at Novela

What’s a big blowout bash without an epic pre-party? We’re hosting our Barbers & Blowouts Pre-Party event at Novela, one of the city’s most happening downtown bars (and it’s right across the street from Moscone!). And trust us—you do not want to miss it. We’ll be bringing in a trusted team of hairstylists armed with curling irons and straighteners, talented makeup artists ready to paint a sharp cat-eye or bold red lip, and experienced barbers to treat fellas to a relaxing hot shave. Join us before Marketo’s official party to get all done up, and enjoy unique cocktails (including punch on tap!) and delicious apps. We’ll be there on Tuesday, April 25th from 5:30-8:30 p.m., making sure all of our guests are primped and primed for the big event!

As you can see, we have plenty of reasons to be excited about the upcoming Marketo Summit. From the event location to the expo floor to the parties, this year’s conference is shaping up to be one of the best yet!

Will you be there? Be sure to visit us at Booth S447, register for our pre-party, or schedule a meeting with one of our revenue intelligence experts!