B2B Marketing Exchange 2018 is taking place in Scottsdale from February 19–21, and our teams at BrightFunnel and Terminus are already packing our sunscreen and swag in preparation. While I’m thrilled to have the chance to network with some of the sharpest B2B marketers out there, I’m not going to lie — I’m also pretty excited for some of that warm Arizona sunshine in the the middle of winter.
With all the great sessions and networking opportunities at the event, these round out my best bets for all the revenue-focused marketers attending the conference.
1. A Shared View of Success for Account-Based Marketing
As a metrics gal at heart, I’m looking forward to Julia Stead of Invoca dropping the knowledge on how to build a collaborative, successful set of shared goals and metrics across sales and marketing. Julia is a BrightFunnel customer, and she and her team are whizzes at marketing attribution. I can’t wait to hear how they use data to drive success and prove that their ABM efforts are working!
2. ABM Beyond the Hype: What High-Growth Organizations Do Differently
Matt Senatore, ABM Director at SiriusDecisions, is always an insightful speaker. I’m looking forward to hearing him share what best-in-class organizations do to optimize account-based marketing — and how their efforts differ from those of lower-performing organizations.
3. Winning Big with ABM as #OneTeam
Sangram Vajre, CMO and co-founder of Terminus, BrightFunnel’s parent company, will be sharing how their sales and marketing teams got aligned with account-based marketing — and how yours can too! Sangram is a fantastic, enthusiastic speaker, and the concept of #OneTeam is key to a successful ABM program. Sangram will discuss how to form the ideal go-to-market team and create a predictable, scalable revenue model. He will also share real-world case studies and best practices from ABM campaigns that are driving measurable results.
Who doesn’t like fireworks? B2B Marketing Exchange will kick with a bang (literally) with a fireworks show overlooking the blooming Sonoran Desert. Local musicians will get the show started as you sip cocktails and network with other attendees.
5. ABM (All ’Bout Margaritas) Happy Hour
No PowerPoints. No sales pitches. Just a bunch of movers and shakers in the ABM space getting together to enjoy each other’s company and wind down after a busy three days. We’re partnering up with our friends at Terminus and Sigstr to bring you a delicious night out on the town, complete with some amazing margaritas and unforgettable grub. Register now.
See You at #B2BMX!
Between sessions, don’t forget to swing by the BrightFunnel booth for some conversation and conference swag. We’re giving away Revenue Rockstar t-shirts, and our team members will be there to chat about marketing attribution, ABM, and anything else that’s on your mind.
Can’t wait to see you there!