Measure Success in Account-Based Marketing
Align sales and marketing with a complete picture of account engagement.
Account-Based Marketing Measurement
Track target account engagement by understanding how each marketing activity impacts the full account decision team.
Database Account Engagement
See how marketing engages with groups of accounts in your database.
Automatically attach orphan leads and contacts to the proper account, giving a full picture of total account engagement.
Target Account Selection
See what accounts in your database have engaged the most with marketing, so you can focus efforts on accelerating those accounts to close.
Track what channels and campaigns resonate with various titles and roles within an account.
Sales and Marketing Alignment
Show sales the full picture of account engagement, so they understand how marketing impacts their pipeline.
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