Webinar: Effective Metrics from CMO to Specialist: What You Need, What you Don’t
Ken Robinson, CMO at ProSites, insists on making data-driven decisions. In this webinar, Ken talks with our Sr. Director of Demand Gen & Marketing Operations Emily Salus about the metrics he expects from his team, and explains how he uses that data to report to Sales, the executive team, and the Board.
This webinar covers:
- What the various roles in Ken’s marketing organization are expected to report on
- How those reports help him make smart decisions that benefit the overall company
- Ken’s philosophy on how to better align with Sales
- What Ken reports on quarterly to the full Board of Directors
Fill out the form to watch our webinar and gain valuable insights straight from the CMO’s mouth.