Video: Account-Based Marketing Measurement Gets Real
Director, Global Demand Generation at SevOne Inc
Tommy Jenkins is one of the top data-driven marketing practitioners, running demand gen for leading enterprise businesses like SevOne and Red Hat. In this video from the main stage of the FlipMyFunnel conference, Tommy explains in detail how he thinks about ABM measurement and exactly how he implemented it at SevOne.
Watch this video for clear insights into:
- Why multi-touch attribution is critical for an accurate view of marketing performance
- How channels and offers can be evaluated together
- How Tommy gets a complete view of an account for ABM initiatives
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