Orchestrate the entire customer journey from lead to close with BrightFunnel’s full-funnel Revenue Intelligence Suite.

Revenue Intelligence Made Easy.

Orchestrate the entire customer journey from lead to close with BrightFunnel’s full-funnel Revenue Intelligence Suite.

What is Revenue Intelligence?

Connecting marketing investments to revenue is hard and making sense of attribution data is even harder. We believe the key to accelerating revenue is leveraging data to turn the buyer journey into a science.

BrightFunnel provides the entire organization with insight into what marketing investments impact the business–so you can orchestrate the entire customer journey from lead acquisition to close.

What is Revenue Intelligence?

Connecting marketing investments to revenue is hard and making sense of attribution data is even harder. We believe the key to accelerating revenue is leveraging data to turn the buyer journey into a science.

BrightFunnel provides the entire organization with insight into what marketing investments impact the business–so you can orchestrate the entire customer journey from lead acquisition to close.

BrightFunnel’s Revenue Intelligence Suite is the operating system for marketers to orchestrate all marketing decisions.

Marketing Impact
Reporting

Accurately measure marketing attribution for pipeline and revenue across every marketing channel, campaign, and initiative.

Digital Attribution

Capture and track all of your online activities so you can connect every digital interaction to your overall marketing strategy.

Account-Based
Marketing Analytics

Track target account engagement by analyzing how each marketing activity impacts the full account decision team.

Independent
Platform Solution

The only full-funnel marketing analytics platform that sits outside of Salesforce—for a best-of-breed experience that everyone on the marketing team can use.

Revenue Funnel
Analysis

Understand and track conversion rates from one sales stage to the next.

Data Validation and Process Optimization

Optimize your data and processes by zeroing in on how leads progress from one stage to the next.

Machine Learning Attribution

Leverage machine learning and data science to develop a custom attribution model that is tailored to your unique business.

Sales Activity
Analysis

Analyze how the combination of marketing and sales touches moves a lead through the buyer journey.

Marketing
Attribution

Revenue Funnel
Analysis

Account-Based
Marketing

Digital
Attribution

Data
Optimization

Ready to get started with BrightFunnel?

Learn more about BrightFunnel’s Revenue Intelligence Platform today.