The ABM Benchmark Insights Report (Q3 2016)

There’s no denying that Account-Based Marketing is a hot topic for modern B2B businesses, and by now, savvy marketing teams have recognized that it’s much more than just a passing phase.

BrightFunnel’s Q3 2016 ABM Benchmark Insights report digs into the data behind the current state of account-based marketing affairs, with findings, analysis, and recommendations that help B2B organizations make better decisions around their measurement, planning, and targeting efforts.

The Benchmark Insights report covers:

  • How ABM adoption has influenced win rates for B2B organizations
  • Which global region requires the most marketing touches
  • The average number of leads and contacts who influence a deal at the account level
  • And much more

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