How to Buy a B2B Marketing Attribution Platform (featuring David Raab)
Thursday, May 29th at 11 A.M. PST
As the B2B marketing landscape grows more complex, attribution is becoming essential for teams who want to understand the true impact of their campaigns on revenue. But how does a modern Marketer find the right attribution platform for his company’s needs?
Join us this Thursday to hear respected marketing technology expert David Raab cover everything you need to know when choosing a B2B Marketing attribution platform.
This week’s webinar will walk you through:
- Why attribution matters for today’s B2B Marketing professionals
- What to look for when vetting a system
- How to test a platform to ensure it suits your company’s needs
RSVP to the right to register for this informative webinar featuring David Raab.
About David Raab
David M. Raab has more than thirty years experience as a marketer, consultant, author and analyst. He has consulted with major firms in financial services, health care, telecommunications, publishing, consumer goods, technology and other industries. Mr. Raab has written hundreds of articles on marketing issues and addressed audiences in North America, Europe, Asia and Australia. He is author of The Marketing Performance Measurement Toolkit, published by Racom Communications.