Getting Started with Multi-Touch Revenue Attribution

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On-Demand Webinar

attribution webinar

In this one hour webinar, BrightFunnel CEO, Nadim Hossain, walks you through what you should consider to get started with revenue attribution, including:

  • How revenue attribution works and why adoption is critical
  • Attribution as it applies to the B2B buyers’ journey
  • Each of the predominant attribution models and their use cases
  • What data you need to get started
  • How to select a technology that meets your business needs