Today marks another exciting milestone for BrightFunnel as we were pleased to announce the launch of Revenue Waterfall™ at The Marketo Marketing Nation Summit. The new offering automates the tracking of stage progression across demand generation efforts, extending the core BrightFunnel platform—multi-touch revenue attribution and campaign performance insights—and furthers the company’s mission to connect marketing spend to revenue results.

Revenue Waterfall is available immediately in North America, and is designed for B2B organizations who want to better align sales and marketing efforts, and who have implemented a multi-stage lead-to-revenue process, such as the SiriusDecisions Demand Waterfall. Unlike alternative approaches to rigorous funnel analysis, such as using BI solutions, Revenue Waterfall is seamless to set up and configure, offering value in days, not months, and leverages existing investments in CRM (such as Salesforce.com) and Marketing Automation (such as Marketo, Eloqua, Hubspot and Pardot).

Features of the new product include:

  • Unified Sales and Marketing Funnel
  • Automated Cohort Analysis
  • Dynamic Filters
  • Real-time Alerts

If you’re attending the Marketo Summit, visit us at Booth #318 to see the new tool in action. Otherwise, to learn more about the Revenue Waterfall and all of its features, read the full announcement or request a demo today!

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