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Featured Success Stories
With BrightFunnel, I can make data-driven decisions in my budget planning–I know exactly where we should and shouldn’t be investing based on past success.
Advanced marketing analytics reporting used to take a week for our BI team to build. Now I can pull them myself… in minutes.
Director of Demand Generation, Invoca
As a result of BrightFunnel, we are making smarter marketing investments and are confident that our decisions will support continued, rapid growth.
VP of Worldwide Marketing, Nimble Storage
In just a few short weeks, BrightFunnel enabled our entire marketing team (digital, product, and field marketing) to quickly get insights at all levels–by account, marketing channel, campaign, and deal.
Sr. Director, Demand Generation and Marketing Operations, Cloudera
BrightFunnel works as the operating system for Cloudera’s entire marketing organization. Everyone on the team can now get better insights, make more data-driven decisions, and allocate resources more effectively.
Sr. Manager, Marketing Operations, Cloudera
Campaign-specific reports have been game-changers for our organization, and particularly for our demand marketers. They are giving us an unprecedented ability to get a read on what’s working, what’s not working — what the impact is of our various efforts, and allows us to make some really smart decisions about what to keep and what to kill.
Director of Marketing, Blackbaud
Before BrightFunnel, we had no real way of measuring marketing influence on deals. By measuring the performance of specific campaigns and channels, we just know what’s going to work.
Marketing Technology Manager, Coalfire
BrightFunnel allows us to track the engagement for each of our target accounts and measure that against our database. Say we’re only engaged with 50% of this target account but we’re engaged at 75% with another, we can make quick decisions on where to put resources.
Senior Manager, Global Demand Center at Lionbridge Technologies
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