Last week, BrightFunnel Founder and CEO, Nadim Hossain, participated in a roundtable discussion on the state of data-driven marketing and what the (exciting) future holds. The panel featured Henry Schuck of DiscoverOrg and Craig Harris of HG Data, and covered a broad range of topics, including:
- The state of data-driven marketing and the new B2B buyers’ journey
- The difference between lead scoring and predictive marketing
- How to plan and execute a data-driven B2B marketing strategy
- How to choose solutions that integrate, uncover, and identify the best data
- How to understand the future revenue impact of every marketing decision
Today, we’re making the webinar recording available for you to stream. So, without further ado, enjoy “Taming The Beast: Making Data-Driven Marketing Work For You.”
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