In this video, ServiceMax’s Janelle Donovan discusses how BrightFunnel saved her team time and helped surface the value of live events for mid-funnel prospects.
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BrightFunnel offers Revenue Intelligence for marketers, powered by its patent-pending multi-touch attribution platform. The company believes that the key to accelerating revenue is orchestrating the right marketing and sales touches at the right point in the customer journey. That’s why BrightFunnel has pioneered the Revenue Intelligence category: to make those complex decisions easy. By gaining insight into how every marketing activity influences an account, marketers can show true impact on revenue, align with sales and optimize their execution. Companies like Cloudera, Lionbridge, and Ellie Mae are using BrightFunnel to connect marketing to revenue.
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