My Meta-Job: Marketing to Marketers About Metrics

In 2008, I joined CollabNet and became one of Marketo's first 100 customers. Over the next few years, I worked with my CEO and VP of Finance to determine the key performance indicators we wanted and how to get them. Once we had marketing automation, there was a drive...

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Featured Case Study: BrightFunnel Builds Trust Between Tegile’s Marketing, Sales, and Executive Teams

BrightFunnel Builds Trust Between Tegile’s Marketing, Sales, and Executive Teams

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5 Things We’re Looking Forward to at B2BMX 2017

5 Things We’re Looking Forward to at B2BMX 2017

While we might be in the midst of a rainy season in San Francisco (and in most parts of the country), we can’t wait to escape the cold and heat up our marketing at the B2B Marketing Exchange event in Scottsdale! Each year, this event gathers marketing practitioners in...

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