My Meta-Job: Marketing to Marketers About Metrics

In 2008, I joined CollabNet and became one of Marketo’s first 100 customers. Over the next few years, I worked with my CEO and VP of Finance to determine the key performance indicators we wanted and how to get them. Once we had marketing automation, there was a... read more

How SevOne Found ABM Measurement Success

Because it targets a very specific type of business, SevOne relies exclusively on ABM tactics when going after new customers. But — as with most Marketing organizations looking to find bulletproof success with their ABM strategy — they didn’t exactly know where to... read more

More to explore...

Featured Case Study

Featured Case Study: BrightFunnel Builds Trust Between Tegile’s Marketing, Sales, and Executive Teams

BrightFunnel Builds Trust Between Tegile’s Marketing, Sales, and Executive Teams

Latest Blog Post

Wanna see BrightFunnel in action?

Request a demo to see BrightFunnel for yourself and learn how easy it is to finally connect marketing to revenue.