Get the total picture of Marketing’s impact on revenue.
Accurately measure impact on pipeline and revenue, and…
- Compare marketing channel performance—single vs. multi-touch.
- Analyze quarter to quarter trends across marketing channels.
- Assess pipeline and revenue impact—account-based attribution and/or opportunity role based.
We’ll show you what’s working, and…
- Which channels and specific campaigns are most effective in sourcing MQL’s, pipeline and deals.
- How are my top performing campaigns trending—for new business vs existing or across business units?
- Assess the campaign history of any specific opportunity—how many touches and across which marketing channels?
Track progress across buyer’s journey stages, and…
- What percentage of my MQLs become Opportunities, and how long do they take?
- How does my current performance compare with past trends, and am I on track?
- What can I expect my SQL to Closed/Won conversion rate to be next quarter?
Planning and Prediction
Plan against goals and forecast future outcomes, and…
- Forecast how much pipeline and revenue marketing will generate in any given period.
- Compare actual quarterly performance vs. historical performance, across channels and or for any given channel.
Data and Process
Ensure clean data and process, and…
- Identify potential gaps in your data.
- Overcome bad historical data without having to change it all.
- Handle ongoing process gaps.
- Surface insights across a complex web of account and campaign hierarchies, globally.
Identify messages that work, and…
- Know which investments to make now to achieve targets and company goals.
- A/B test messaging and themes across segments.