B2B Marketing
Attribution and

Get the total picture of
Marketing’s impact on sales.

Turn Marketing into a revenue function.

BrightFunnel provides actionable revenue insights for B2B marketers. For the first time, CMOs and their teams can understand the future revenue impact of every decision and make smarter marketing decisions. Predictive from day one, BrightFunnel empowers you to not only prove results, but also plan future actions.

Marketing attribution made easy.

Get the total picture of Marketing’s impact on revenue. Using a range of proven multi-touch models, BrightFunnel will correctly attribute Marketing’s influence at every touchpoint—from inquiry to sale (and everything in between).

Salesforce was only telling us a small portion of Marketing’s impact on sales. With BrightFunnel, we get the complete picture.

Janelle Donovan
Director of Marketing

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Prove campaign effectiveness. No spreadsheets required.

Get credit where credit’s due. BrightFunnel automatically identifies which campaigns and channels are most effective at sourcing, influencing, and converting prospects.

I used to spend hours digging through data to see how a campaign was performing. With Brightfunnel, I’m able to see which campaigns are driving opportunities and which are falling short – and quickly.

Gina Melani
Director, Growth Marketing

Forecast true revenue impact. Plan accordingly.

Accurately predict the future revenue impact of marketing efforts. BrightFunnel forecasting helps you identify opportunities and optimize efforts to drive more leads, opportunities, and sales.

With BrightFunnel, we gained valuable new insights into how Marketing’s activities were actually  impacting business. As a result, we’re making smarter investments, confident that our decisions will support continued, rapid growth.

Dan Leary
VP of Worldwide Marketing

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Make smarter marketing decisions. Right away.

Identify performance trends by campaign and channel. BrightFunnel evaluates KPIs such as funnel velocity, conversion rates, and ASP—comparing against historical trends to help you identify gaps, and seize opportunities.

Within a few weeks, BrightFunnel provided us deep visibility into measuring revenue impact across all marketing channels. Our entire marketing team (digital, product, and field marketing) now can quickly get insights at all levels – by account type, marketing channel, campaign and deal.

Heather Sutherland
Sr. Director, Demand Generation
and Marketing Operations

Data-Driven Marketing Resources

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